In the global furniture industry, there are many brands that are renowned for their superior design and excellent quality. However, some of these brands are not only famous for their products, but also respected for their long history and rich cultural heritage.
This article will explore one of the oldest furniture brands in the world, Italy's Cassina, and its nearly 100-year glorious history.
One of the oldest furniture brands: Italy's Cassina
Cassina was founded in 1927 by brothers Cesare and Umberto Cassina in Milan, Italy. As a family business, Cassina has always taken high quality and innovative design as its core concept. After nearly a century of development, Cassina has enjoyed a high reputation not only in Italy but also around the world, and is regarded as a symbol of modern furniture design.
History and development of Cassina furniture brand
Initial period (1927-1940s):
In the early days of Cassina, the company's main business was the production of traditional wooden furniture. With exquisite craftsmanship and high-quality materials, Cassina quickly emerged in the Italian furniture market. In the 1930s, Cassina began to design and manufacture furniture for public facilities, providing custom furniture for post offices, hospitals and schools in Italy. During this period, Cassina gradually established its leadership in the field of public space furniture.
Modern transformation (1950-1960s):
In the 1950s, Cassina ushered in an important transformation period in its history. With the rise of modernist design concepts, Cassina began to cooperate with a group of famous architects and designers, including Le Corbusier, Charlotte Perriand and Gerrit Rietveld. These collaborations prompted Cassina to transform from a traditional furniture manufacturer to a pioneer in modern furniture design. In 1957, Cassina launched the LC series designed by Le Corbusier, which is still a classic of modernist furniture design.
International expansion (1970-1990s):
In the 1970s, Cassina further expanded its international market and began to set up branches and showrooms around the world. In the 1980s, Cassina acquired Poltrona Frau, another well-known Italian furniture brand, further consolidating its position in the high-end furniture market. During this period, Cassina not only continued to innovate in design, but also made continuous progress in production technology and material selection to ensure that every piece of furniture has excellent quality.
Modern development (2000 to present):
In the 21st century, Cassina continued to maintain its leading position in furniture design and continued to explore new design concepts and technologies. The company has cooperated with many famous contemporary designers and launched a large number of highly acclaimed works. At the same time, Cassina is also committed to protecting and inheriting classic designs. By reproducing and promoting the works of famous designers in history, these classic designs have re-entered the market and have been widely recognized.
What is the design concept and innovation of the Cassina furniture brand?
Inheritance and innovation:
Cassina has always insisted on continuous innovation while inheriting classic designs. The company not only attaches importance to cooperation with famous designers in history, but also actively supports the creation of contemporary designers. Through this strategy, Cassina has successfully integrated traditional craftsmanship and modern technology into modern furniture design, making its products both historical and cultural, and full of modernity.
High-quality materials and craftsmanship:
Cassina has always adhered to high standards in material selection and production technology. The company selects the best quality wood, metal and leather to ensure the durability and beauty of each piece of furniture. At the same time, Cassina focuses on the combination of manual craftsmanship and modern technology, and ensures that each piece of furniture reaches perfect quality through fine hand-made and advanced production equipment.
Environmental protection and sustainable development:
While pursuing excellent design and high quality, Cassina also attaches great importance to environmental protection and sustainable development. The company is committed to reducing carbon emissions in the production process, selecting sustainable materials, and actively participating in various environmental protection projects to promote the green development of the furniture industry.
What are the representative works of the Cassina furniture brand?
LC series:
The LC series designed by Le Corbusier, Pierre Jeanneret and Charlotte Perriand is one of Cassina's most famous representative works. This series includes LC1 lounge chair, LC2 and LC3 sofas, LC4 chaise, etc. Each piece embodies the essence of modernist design, simple, highly functional, and has a high artistic value.
Red and Blue Chair by Gerrit Rietveld:
The Red and Blue Chair designed by Gerrit Rietveld is another classic of modernist design. Cassina perfectly presents this classic design through exquisite craftsmanship and high-quality materials, making it a work of art in modern home decoration.
Tokyo Chaise by Charlotte Perriand:
The Tokyo Chaise designed by Charlotte Perriand is a chaise that combines oriental elements and modernist style. Cassina makes this chaise a classic that combines comfort and beauty through fine treatment of details and use of high-quality materials.
Cultural influence of Cassina furniture brand
Design museums and exhibitions:
Cassina not only produces furniture, but also actively participates in various design exhibitions and museums. The company displays its classic works in design museums and art exhibitions around the world to promote the popularization and development of modern furniture design.
Publications and design education:
Cassina spreads its design philosophy and cultural values through publications and design education programs. The company has published several books on modern furniture design and cooperated with several design schools and universities to train a new generation of designers.
As one of the oldest and most famous furniture brands in the world, Cassina has won the love and respect of consumers around the world with its excellent design, exquisite craftsmanship and rich historical culture. In addition to Cassina, HANSE from China is also a professional outdoor furniture manufacturer. HANSE is people-oriented and takes quality as the life of its products. We are dedicated to providing you with high-quality, low-cost and cost-effective products. If you need them, please contact us!